Does Blogging Really Help With Search Engine Optimization?
1. Blogging keeps your site up to date
If you come across a site that you believe has not been updated over the years, you are likely to lose confidence in the information you see. The company it represents may have stopped working altogether, or the site may provide information that has been altered since the last update.
Google doesn’t want to provide outdated information to its search engines. Websites that are updated regularly indicate that the site is alive and offers new content. There are also other reasons for search engine algorithms to index your site more often to stay on the radar over time.
There is probably no reason to update your homepage regularly (and this is not necessarily a good business step). Therefore, a blog is a more practical tool for regularly adding new content to your site.
2. Blogs keep people on your site longer
Google’s top priority is to provide people looking for the information they’re looking for so they can use Google again and again. If someone who performs a search click on the first link, doesn’t find it useful and immediately returns to the search page, Google will assume the first result was not as useful as they thought.
On the other hand, if someone clicks on the result and stays on the site for a while, Google signals that the site is really useful.
While Google did not directly say that the time spent on your site a rating factor, they made other statements that make it clear that they value it.
Someone who comes to your site from a blog post that appears in search results has more reasons to stay and read the whole thing than someone who ends up on a page with less text or information.
And this is even more true for longer and more complex articles. SEO researchers have found that long-form blog posts have better results than shorter ones – the average result on the first page of Google is nearly 2,000 words.
3.Blogging lets you target keywords with long tails
Many people that are starting with SEO should seek out to find the most relevant keywords for your business. For example, if you sell camping equipment, you might want to see your site on page 1 when you search “camping equipment”.
While this is a nice destination, if you are not the largest brand of camping equipment in the country, it will be hard for you to get your site to the front page for such a broad search. SEO is competitive. The best choice for most brands is to look for longer, more specific keywords that people who are relevant to your industry are looking for and try to include them.
These are known as long-tailed keywords and are extremely important to any SEO strategy. Half of all searches refer to four-word or longer terms. However, trying to fit those into your product pages can be difficult. However, they are the ideal kind of conditions for a blog post.
A store that sells camping equipment can provide information on terms such as “Best Cold Weather Camping Gear” or “What do you need if you’re camping by car?” Throughout its blog posts.
These searches do not attract as much traffic as “camping equipment”, but are obviously from people in your target group of campers. If your blog gets to page 1 for one of these long-termed keywords, you’ll get much more traffic from these keywords than you would if you were on page five for the more broad terms.
4. Blogs offer opportunities for internal links
So much of SEO is about links, internal links are the easiest for you to get because you can create them for yourself. The lack of internal links on your site that direct users from one page to another is one of the simplest SEO errors you can make.
While you may find some good internal connectivity on the main pages of your site, the opportunities will flourish once you start posting to your blogs. Adding multiple pages to different but related topics gives more opportunities to naturally link to those pages.
Each time you do so, you can strategically use anchor text to better tell Google what the page you’re linking to is about. This will strengthen the connection with target keywords from an algorithm perspective.
5.A high-quality blog gives other sites more reason to use your site
These internal links are important, but the most difficult part of search engine optimization is getting external links. To see your site as trustworthy and authoritative, Google wants to see other sites linked to your site and vice versa.
Getting external links without a blog is not impossible, but it is a lot more difficult. When you write a blog, you fill your website with valuable information. Every time another site decides that it’s useful for its readers to point out useful information on their site, your site is much more likely to provide this information that is worth linking if you have several great blog posts.
If you stick to these tips, you’re on the right track to get the most out of your blog in terms of SEO. But it also has another benefit. A blog is simply a much more personal and valuable experience, not just for a search engine, but for your customers. Therefore, individuals will be much more likely to return to you if you have a high-quality blog,